This logo is a typographic logo.It has a few shapes such as the little triangles at the start of the 'SUBWAY' and at the end of 'SUBWAY', this logo is all bolded but still has a quite calm feeling.This logo colour goes from white to yellow which makes it calm but still makes this logo have variety, because the mixture of colours and the way it is showed with happy but still takes pride and looks strong because of the bolded writing.I think the designer was thinking for a simple coloured logo with the colours white to yellow. Also the designer was designing it to make it eligeable to the reader with big the big bolded writing, and also it was made to catch the eye because yellow is a colour that makes people hungry.This is made for all audiences because it is a fast food restaurant that attracts all ages.
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